The Chobani Bear

Chobani is known for their yogurt which is made with 100% natural ingredients.

In the past they advertised with a bear tearing up a shop because it wants some food with only natural ingredients.

Now Chobani made a video where they let the bear loose in NYC. The movie already has more than 1 million views

Watch what happens:


Why Social Advertising Works!

Until one year ago at every Online Event social advertising was described as not working. To this day it’s hard to sell Social Advertising internally when you work for a company. A lot of people still have this point of view.

I have the principal that you have to test everything before you can make any conclusion and for Social lucky I did this as well.

Conclusion: IT WORKS!

Why does it work:

You can target all kinds of audience which are your target group:

  • married people, gamers, fathers & mothers, geographic,…
  • Lookalike audience: Look for people who are similar to your customers
  • Competitor audience: Target people who are fan or like your competitors.
  • ….

The possibilities are limitless.

We did the first test and it’s running great!

ROI is amazing and the CPA is perfect.

If you’re not doing Social Advertising, you should better try it!

Viral: Uncle Drew “The Legend” is back Part 3

Pepsi has already earned their place in the Hall of Fame when it comes to Viral Marketing.

Uncle Drew The Man The Legend. These videos always makes me smile.
It’s really the best mix of humor and great B-ball moves.

This is already the 3rd video but it still encourages me to watch the whole video.
Although its duration is 6.24 minutes which is long for a viral.

TEDx Brussels: Made in Space & Glowing Plant

I visited TEDx Brussels 2 weeks ago and like always I was surprised with the nice presentations.

Of course not all presentations I can “connect” with but it’s good to see what each sector is working on.

But if I had to give one remark it was that the afternoon was completely about Health. So the afternoon was not that spectacular.

Now 2 presentations that Rocked My World were: Made in Space & Glowing Plants.

Made in Space is all about 3D printing in space which can fix a lot of problems for our fellow astronauts:
– It can reduce space because they don’t have to store spare parts anymore.
– If they don’t have the spare part on board, it can be quickly created instead of waiting for the next flight
– …

The options are limitless!

I’m really into the whole 3D printing stuff and these guys are already thinking to go into space.
Well done! Extremely well done! This is what I call out of the globe thinking. Pun intended!

Have a look at

Glowing Plant Project was really the more controversial presentation but nevertheless awesome.

Now I hope i’m telling this right. 🙂

These guys can change the DNA of a plant so it can give light! This is told in very simply way

They studied nature, just look at the video below that will be easier:

Not everybody applauded after this presentation but I did it for sure!

Thanks again TEDx for bringing me in contact with the future!

Viral: GoPro knows the art of viral marketing

I love virals but this something that is clear because I share a lot of them.

A company that really understands the art of creating virals is GoPro.

If you do not know GoPro. GoPro have like they call it the “World’s Most Versatile Camera”.

The following video really shows that you can use the camera in the most extreme circumstances.

Check the following video and especially from 3:52 where the lions come running and hugging the guy.

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