Last time I talked how to keep your e-mail database clean and fresh.
A good way to get more subscribers for free is by cooperation.
You can do this by database sharing. In a nutshell:
Find companies who have a target audience which has an overlap with yours.
Contact them and explain that you want to share your database in exchange for theirs.
Create a mailing, this can be a dedicated mailing, game, competition,…
! Be certain that both companies have a link otherwise people will find it strange to receive a mailing from you for another company !
Watch how your database will get flood with new addresses.
Since a period of time I read a lot of comments and posts about how e-mailmarketing is going to die.
If you work with email marketing closely you see that it’s not even close to do so and in my opinion it will never be (if you do it right).
When I read every week the results of the mailings, I’m very happy. Great open rate, great clickthrough rate, conversion can be better. But you can’t have everything.
This really about optimization.
E-mailmarketing is really the best way to keep in contact with your target audience.
Your audience has subscribed to your newsletter so they want to be kept informed and please embrace this.
Send them a mail every week IF you have something to say. Don’t just send to send.
Keep optimizing every day. Change a button, change layout, see which products work,…
One very important thing and this is what I missed in most posts. It’s that you need to keep recruiting email addresses.
On your website but also through external partners. It’s very important that you keep your database fresh.
With fresh I mean, remove the unsubscribers/bouncers and import new addresses every moth.
Only in this way, your database will stay valuable and you can keep your e-mail marketing alive!
When I was working for an agency specialized in Affiliate Marketing. I met a lot of companies to do a pitch.
It was your usual pitch, present our company, explain affiliate marketing,…
In the end when I called the companies back, they said they wouldn’t do it because of the risk.
The companies always had the same remarks and these are easy to counter:
– We don’t have the budget:
Affliate Marketing can be based on a CPL/CPA model. This means that you only pay when you have generated a sale.
This is a win-win situation. You only pay for what you get!
– We won’t know on which websites we will be present:
You can easily follow up your program with the networks and see on which websites you’re on. Of course there are exceptions but this is only 1%.
If you’re not using affiliate marketing, please do. It will increase your visibility and revenue when using it right.
Very interesting viral came up in Belgium about the bank KBC and the festival Pukkelpop.
300 youngsters we’re invited for an event where they could win a festival ticket. But this was not your original quiz or contest…
The room was divided into 50 tables with 6 six people at every table. The host of the evening announced that there were only 3 tickets per table.
What a great mindf**k. Every table had one hour to come to an agreement about who got a ticket.
Lots of things happend:
- People are leaving
- People telling sad stories (I have never went…)
- People yelling and of course others who asked to keep calm.
After the hour when most of them came to a consensus. The host announced that every ticket was a duoticket.
In the movie there is said that 81% gave their 2nd ticket to their neighbour at the table. So this means that still 19% wouldn’t give up their second ticket!!!
At the end of the movie the psychologist said that she was very much suprised by this outcome and that everything will be alright with our youngsters.
Only thing I can think of is the 19%!!! I would have expected 100% would gave up their second ticket.
But maybe this is a dream of mine than.
The Dilemma Diner: Youngsters fighting over festival ticket:
Some time ago, the documentary came about Mr. Brainwash: Exit through the gift shop.
Brainwash started following Banksy to make a documentary. After seeing the compilation Banksy asked Brainwash to leave all the filming material because the documentary was that bad!
Banksy asked Brainwash to start is own art and this he did(unfortunately).
Brainwash started small with street art but after a while he decided to do an exposition.
The exposition was that hyped that it got an enormous media coverage.
In the documentary you could really see that Mr. Brainwash didn’t have any art inspiration. All his work was created by other people who he hired for his exposition.
Still a valuable lesson can be learned after seeing this documentary:
Just by having the right media coverage and the right influencers you can go all the way.
Lots of people came to the exposition and bought art for ridiculous prices.
Unfortunately afterwards rumours came out that everything was a hoax by Banksy.
No thank you, I’m still buying it.
One thing is absolutely true and lovely: That a lot of people had a bad feeling after watching the documentary and looking at the Brainwash on their wall.
Exit Through The Gift Shop Trailer:
For ages people are telling fairytales to their kids and to their friends.
These stories have been shared over and over again.
Most of those stories are fairytales but also a lot of stories are “through”. I don’t have the tell which books is the perfect example of this. But if I type it here I will be crucified.
Most brands use a story to tell to their clients and most important is that clients believe it.
Perfect example, Apple: Think different.
The brands try everything to make the story complete and are trying to make sure that everything that is told in story becomes reality.
This can be easy: lowest price, free delivery,…
But with the new media there are different ways to tell story and the one I picked for now is viral marketing.
Wikipedia Quote: Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses
Often after a viral you can see everywhere on the Net that people are saying it’s a hoax. They are asking the brands to please come clean and say it’s a hoax.
I don’t know about you but I like living the lie and I’m probably not the only one.
I really like to believe that amazing things can happen.
Call me naïve.
Please don’t do that anymore, I beg you!
I hear it all the time as a marketeer: Marketing doesn’t have any influence on me!
Is that so?
According to latest studies we see at least 247 ads a day.
There are studies that say that we see much more but of course not everything is registered in our brain.
What most people don’t realize is that we’re confronted with marketing almost every minute.
To give some examples:
The homeless guy with his sign on the corner of the street
The biker with his patch
The person that you’re interviewing for the job opening you have
How your wife is saying: she likes the new shoes she bought at…
Couldn’t find a picture, so here is a monkey:
The list goes on and on.
So never say you can’t be influenced by marketing.