With the upcoming of display advertising like real time bidding, the future of affiliate marketing networks doesn’t look that bright.
What’s real time bidding?
Wikipedia Quote: Real-time bidding (RTB) is a new method of selling and buying online display advertising in real time one ad impression at a time
Most affiliates work on a CPA/CPL base. For the advertisers this is a complete win situation. They only pay for what they get.
There are still affiliates who work on a CPM/CPC base but these are only the big ones.
The revenue for the affiliates “in what I have heard” keeps decreasing.
If I was an affiliate I would already have switched to the real time bidding. In this way when I have a lots of visitors. I would still make a little bit of money and not hoping that in the end somebody will eventually click on the banner and make a lead or sale!
Don’t get me wrong, I love affiliate marketing especially as an advertiser. I only pay on CPA. So I don’t waste a lot of money on CPM/CPC for traffic that’s not relevant for me.
I see that there are a lot of affiliate platforms already investigating real time bidding to implement it.
So I fear that my worry will become a fact in the upcoming months/years.