For ages people are telling fairytales to their kids and to their friends.
These stories have been shared over and over again.
Most of those stories are fairytales but also a lot of stories are “through”. I don’t have the tell which books is the perfect example of this. But if I type it here I will be crucified.
Most brands use a story to tell to their clients and most important is that clients believe it.
Perfect example, Apple: Think different.
The brands try everything to make the story complete and are trying to make sure that everything that is told in story becomes reality.
This can be easy: lowest price, free delivery,…
But with the new media there are different ways to tell story and the one I picked for now is viral marketing.
Wikipedia Quote: Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses
Often after a viral you can see everywhere on the Net that people are saying it’s a hoax. They are asking the brands to please come clean and say it’s a hoax.
I don’t know about you but I like living the lie and I’m probably not the only one.
I really like to believe that amazing things can happen.
Call me naïve.
Please don’t do that anymore, I beg you!