Best Résumé Ever!

Like shown in the previous posts, I like to celebrate originality.

In a world where it’s hard to stand out, the following guy really found a way to advertise himself.

In fact it’s a great campaign: Showing off your skills by being original.

This guy made a site to show his webdesign skills and as a company I would directly ask this guy to come by:

http://www.rleonardi.com/interactive-resume/

Just press the down key and have a quick look!

And the price of strangest viral goes to …

A while back I talked about Banksy and Mr. Brainwash.

Now Banksy is back and this time with a viral.

The video already has more then 5 million viewers but it’s stranger then ever.

It shows terrorists shooting down Jumbo the flying elephant.

If you understand what it is, please let me know because I don’t see the connection…

 

Increase your e-mail subscribers for free

Last time I talked how to keep your e-mail database clean and fresh.

A good way to get more subscribers for free is by cooperation.

You can do this by database sharing. In a nutshell:

Find companies who have a target audience which has an overlap with yours.
Contact them and explain that you want to share your database in exchange for theirs.

Create a mailing, this can be a dedicated mailing, game, competition,…
! Be certain that both companies have a link otherwise people will find it strange to receive a mailing from you for another company !

Watch how your database will get flood with new addresses.

Good luck!

 

E-mail Marketing will never die! (aka E-mail Marketing is not dead)

Since a period of time I read a lot of comments and posts about how e-mailmarketing is going to die.

If you work with email marketing closely you see that it’s not even close to do so and in my opinion it will never be (if you do it right).
When I read every week the results of the mailings, I’m very happy. Great open rate, great clickthrough rate, conversion can be better. But you can’t have everything.
This really about optimization.

E-mailmarketing is really the best way to keep in contact with your target audience.
Your audience has subscribed to your newsletter so they want to be kept informed and please embrace this.
Send them a mail every week IF you have something to say. Don’t just send to send.

Keep optimizing every day. Change a button, change layout, see which products work,…

One very important thing and this is what I missed in most posts. It’s that you need to keep recruiting email addresses.
On your website but also through external partners. It’s very important that you keep your database fresh.
With fresh I mean, remove the unsubscribers/bouncers and import new addresses every moth.
Only in this way, your database will stay valuable and you can keep your e-mail marketing alive!

The Dilemma Diner: Youngsters fighting over festival ticket

Very interesting viral came up in Belgium about the bank KBC and the festival Pukkelpop.

300 youngsters we’re invited for an event where they could win a festival ticket. But this was not your original quiz or contest…

The room was divided into 50 tables with 6 six people at every table. The host of the evening announced that there were only 3 tickets per table.
What a great mindf**k. Every table had one hour to come to an agreement about who got a ticket.

Lots of things happend:

  • People are leaving
  • People telling sad stories (I have never went…)
  • People yelling and of course others who asked to keep calm.

After the hour when most of them came to a consensus. The host announced that every ticket was a duoticket.

In the movie there is said that 81% gave their 2nd ticket to their neighbour at the table. So this means that still 19% wouldn’t give up their second ticket!!!
At the end of the movie the psychologist said that she was very much suprised by this outcome and that everything will be alright with our youngsters.

Only thing I can think of is the 19%!!!  I would have expected 100% would gave up their second ticket.
But maybe this is a dream of mine than.

The Dilemma Diner: Youngsters fighting over festival ticket:

 

Banksy & Mr. Brainwash: Excellent marketing

Some time ago, the documentary came about Mr. Brainwash: Exit through the gift shop.

Brainwash started following Banksy to make a documentary. After seeing the compilation Banksy asked Brainwash to leave all the filming material because the documentary was that bad!

Banksy asked Brainwash to start is own art and this he did(unfortunately).

Brainwash started small with street art but after a while he decided to do an exposition.
The exposition was that hyped that it got an enormous media coverage.

In the documentary you could really see that Mr. Brainwash didn’t have any art inspiration. All his work was created by other people who he hired for his exposition.

Still a valuable lesson can be learned after seeing this documentary:
Just by having the right media coverage and the right influencers you can go all the way.
Lots of people came to the exposition and bought art for ridiculous prices.

Unfortunately afterwards rumours came out that everything was a hoax by Banksy.
No thank you, I’m still buying it.
One thing is absolutely true and lovely: That a lot of people had a bad feeling after watching the documentary and looking at the Brainwash on their wall.

Exit Through The Gift Shop Trailer:

%d bloggers like this: