Why you should never tell it’s a Hoax! (aka I like living the lie)

For ages people are telling fairytales to their kids and to their friends.

These stories have been shared over and over again.

Most of those stories are fairytales but also a lot of stories are “through”. I don’t have the tell which books is the perfect example of this. But if I type it here I will be crucified.

Most brands use a story to tell to their clients and most important is that clients believe it.

Perfect example, Apple: Think different.

The brands try everything to make the story complete and are trying to make sure that everything that is told in story becomes reality.
This can be easy: lowest price, free delivery,…

But with the new media there are different ways to tell story and the one I picked for now is viral marketing.

Wikipedia Quote: Viral marketingviral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses

Often after a viral you can see everywhere on the Net that people are saying it’s a hoax. They are asking the brands to please come clean and say it’s a hoax.

I don’t know about you but I like living the lie and I’m probably not the only one.

I really like to believe that amazing things can happen.

Call me naïve.

Please don’t do that anymore, I beg you!


Marketing can’t influence me! (aka how marketing is everywhere)

I hear it all the time as a marketeer: Marketing doesn’t have any influence on me!
Is that so?

According to latest studies we see at least 247 ads a day.

There are studies that say that we see much more but of course not everything is registered in our brain.

What most people don’t realize is that we’re confronted with marketing almost every minute.

To give some examples:

The homeless guy with his sign on the corner of the street

The biker with his patch

The person that you’re interviewing for the job opening you have

How your wife is saying: she likes the new shoes she bought at…
Couldn’t find a picture, so here is a monkey:

The list goes on and on.

So never say you can’t be influenced by marketing.

Why brands should hire comedians?

I’m a big comedy fan.
I’m often looking at them and thinkg how did they came up with that?!
Same thing goes for original marketing campaigns.

But for a good comedian I think it’s slightly harder. A comedian is most of the time only one person who has the think of the world in a totally different way.
To create original advertising this is the same only they have a team/agency who does it for them.

That’s why I think it’s strange that brands rarely call in the help of comedians.
Of course keep the comedian in the think tank. I’ve seen commercials which stars comedians but than everybody has something like:
“Oh look, he/her has already sold their soul for the big money.”

There are still a lot of companies out there who are afraid who use humour in their ads.
But this something on which I will come back on.

Zalando & Media Markt

Media Markt is getting on the right track for their advertising.

With their “I’m not crazy” this is starting to get old btw.

Now they have made a commercial where they have a laugh with Zalando.

Zalando always makes commercials with screaming women when they receive their home delivery.

So well done Media Markt you were able to stand out during the commercial break this week!

Viral: Bond James Bond

With the launch of the new James Bond, Coke Zero decided to create a situation where you can live the live of 007 for 70 seconds.

And what a job they did.

This was filmed in Antwerp Central Station.

How did it work:

Unsuspected train passengers who want a refreshment from a vending machine…

I’m not going to tell you, please look:

Thank you Ikea for making my life a lot easier again!

The Ikea app

The new Ikea app looks great!
With this app it is possible to place virtual furniture in your house and see if it fits.

No more measuring everything and coming home to see that the couch or bed is too long!

How does it work?

Step 1: Scan the selected page/pages out of the Ikea catalogue
Step 2:  Place the catalogue where you want to put the chair, bed, couch,…
Step 3 : Point your smartphone/tablet towards the catalogue

Et voila!

Please other brands follow this great and original idea, you will make our lives are lot more easier.
If you can now also create an app that put the things together I will be your biggest fan!

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