Tag Archives: viral

Viral: Uncle Drew “The Legend” is back Part 3

Pepsi has already earned their place in the Hall of Fame when it comes to Viral Marketing.

Uncle Drew The Man The Legend. These videos always makes me smile.
It’s really the best mix of humor and great B-ball moves.

This is already the 3rd video but it still encourages me to watch the whole video.
Although its duration is 6.24 minutes which is long for a viral.


Viral: MiniBeam van LG

To promote their MiniBeam LG launched a viral together with “Juan the Video Artist”.

The result is a feel good movie that really shows the capability of the product.

Already more than 3.2 million viewers, very impressive!


Viral: GoPro knows the art of viral marketing

I love virals but this something that is clear because I share a lot of them.

A company that really understands the art of creating virals is GoPro.

If you do not know GoPro. GoPro have like they call it the “World’s Most Versatile Camera”.

The following video really shows that you can use the camera in the most extreme circumstances.

Check the following video and especially from 3:52 where the lions come running and hugging the guy.

Why you should never tell it’s a Hoax! (aka I like living the lie)

For ages people are telling fairytales to their kids and to their friends.

These stories have been shared over and over again.

Most of those stories are fairytales but also a lot of stories are “through”. I don’t have the tell which books is the perfect example of this. But if I type it here I will be crucified.

Most brands use a story to tell to their clients and most important is that clients believe it.

Perfect example, Apple: Think different.

The brands try everything to make the story complete and are trying to make sure that everything that is told in story becomes reality.
This can be easy: lowest price, free delivery,…

But with the new media there are different ways to tell story and the one I picked for now is viral marketing.

Wikipedia Quote: Viral marketingviral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses

Often after a viral you can see everywhere on the Net that people are saying it’s a hoax. They are asking the brands to please come clean and say it’s a hoax.

I don’t know about you but I like living the lie and I’m probably not the only one.

I really like to believe that amazing things can happen.

Call me naïve.

Please don’t do that anymore, I beg you!

Viral: Bond James Bond

With the launch of the new James Bond, Coke Zero decided to create a situation where you can live the live of 007 for 70 seconds.

And what a job they did.

This was filmed in Antwerp Central Station.

How did it work:

Unsuspected train passengers who want a refreshment from a vending machine…

I’m not going to tell you, please look: