Until one year ago at every Online Event social advertising was described as not working. To this day it’s hard to sell Social Advertising internally when you work for a company. A lot of people still have this point of view.
I have the principal that you have to test everything before you can make any conclusion and for Social lucky I did this as well.
Conclusion: IT WORKS!
Why does it work:
You can target all kinds of audience which are your target group:
married people, gamers, fathers & mothers, geographic,…
Lookalike audience: Look for people who are similar to your customers
Competitor audience: Target people who are fan or like your competitors.
….
The possibilities are limitless.
We did the first test and it’s running great!
ROI is amazing and the CPA is perfect.
If you’re not doing Social Advertising, you should better try it!
I visited TEDx Brussels 2 weeks ago and like always I was surprised with the nice presentations.
Of course not all presentations I can “connect” with but it’s good to see what each sector is working on.
But if I had to give one remark it was that the afternoon was completely about Health. So the afternoon was not that spectacular.
Now 2 presentations that Rocked My World were: Made in Space & Glowing Plants.
Made in Space is all about 3D printing in space which can fix a lot of problems for our fellow astronauts:
– It can reduce space because they don’t have to store spare parts anymore.
– If they don’t have the spare part on board, it can be quickly created instead of waiting for the next flight
– …
The options are limitless!
I’m really into the whole 3D printing stuff and these guys are already thinking to go into space.
Well done! Extremely well done! This is what I call out of the globe thinking. Pun intended!